In everyone’s favor. And that includes you. You are the driver of the bus. Yes, it is your business that we are talking about. And you must make full use of the banners and signs in Fairfax that are going to be at your disposal. In fact, these are banners and signs that you can literally exploit. But still within reason of course. Because then there is that. Your customers. Or least your target markets, because you haven’t exactly won them over just yet.
But you will soon. Just get the marketing and advertising exercise right from the get-go. And that means letting go. Do not expect to be handling this important matter of promoting your business, your services and your wares all by yourself. Because at the end of the day it will become a futile exercise. Not only will you be left with less money in your pocket, you could wind up penniless. Yes, marketing and advertising work is not to be sniffed at.
It requires a dedicated skillset to get the exercise right. And that means hiring the professionals. There is just no other way. Of course, it could be quite challenging in the beginning. You’re actually doing that. You’re shopping around for a right-sized marketing and advertising team. You’ve found a handful of possibilities. But who to go for? Ad you must also just be wary of going in with the cheapest lot. You know what they always say.
Beware of cheap imitations. But on the other end of the scale, there’s just no way you’re going to settle for the most expensive estimates. Don’t believe the lie that just because it’s the most expensive on the block, it’s going to be the best.